Dr. ARUN GOPI

Director & Professor

Master of Business Administration

Joined 01-07-2025

Regular

Identity Information

ID Number

0686

Date of Birth

January 26

Website Profile ID

arungopi0686

Contact Information

Mobile

9496000937

directormba@mahagurutech.ac.in

Address

Arun Nivas,
RNRA 20, Thirumullavaram P.O.,
Kollam, Kerala - 691012

Professional Links

Vidwan ID

Not Available

dr-arun-gopi

Academic Information

Area of Interest

Consumer Behaviour, Marketing Research, NLP & Outbound Training, Business Analytics

Area of Specialization

MBA (Marketing/ HR)

Education

Ph.D. in Management – SCSVMV University, 2019
MBA – MSNIMT, Kerala University, 2007–2009
B.Com (Computer Applications) – University Institute of Technology, Kerala University, 2003–2006
Plus Two – Government Boys Higher Secondary School, Thevally, Kerala, 2000–2002
SSLC – St. Aloysius High School, Kollam, Kerala, 2000

Professional Experience

Professor & Director, Mahaguru Business School – 2025 - Present
Professor & Director, KMCT School of Business Management – 2024 - 2025
Associate Professor & Head of Department, Noorul Islam Centre for Higher Education, Deemed to be University – 2023 - 2024
Associate Professor & Head of Department, Providence School of Business – 2020 - 2024
Assistant Professor & Head of Department & IAC Coordinator, Marian International Institute of Management, Kuttikkanam – 2017 - 2019
Assistant Professor, Musaliar Institute of Management – 2012 - 2016
Assistant Professor, Depaul Institute of Science & Technology – 2010 - 2011
Area Sales Manager, Eris Life Sciences Pvt. Ltd. – 2009 - 2010
Area Sales Manager, Areateaus Pharmaceuticals Pvt. Ltd. - 2006 - 2007

Professional Memberships

Life Member, Indian Society for Training and Development (ISTD)

Awards & Recognition

Excellence in Teaching Award, Career Educational Group, UAE – 2025.
Best Head of the Department, awarded by Sri V. Muraleedharan, Union Minister of State for External Affairs and Parliamentary Affairs of India, Ed_Submit – 2024.
Best Paper Award, International Conference organized by IASTEM, Dubai – 1-2 May 2025.

Research & Activities

Positions Held

Director MBA (2025 - Present)

Events Organized

Convenor, Expert Talk: “Introduction to GST and Its Framework” by Mr. R. Jayanarayanan, Senior Deputy Commissioner GST – 7 October 2025.
Convenor, Induction Programme for MBA 2025 Batch – 21-25 July 2025, 2-7 August 2025.

Invited Speaker/Resource Person

Expert Talk Session: Blue Ocean Strategy, EM Normandie Business School, France (Dubai Campus) – 22 September 2025.
Guest of Honour, Convocation Ceremony, Career Educational Group, UAE – 21 September 2025.
Chief Guest, Inauguration of Origo 2025, Management Association, Mar Chrysostom College of Arts and Science, Adoor – 19 August 2025.
Orientation Training, MBA & MHRM 2025 Batch, De Paul Institute of Science & Technology, Angamaly – 30 July 2025.
Keynote Speaker, Devagiri AIMA International Business Conclave, St. Joseph’s College (Autonomous), Devagiri – 19-20 February 2025.
Resource Person, Faculty Development Programme on “Education 5.0”, Rajadhani Business School – 10-12 July 2024.
Workshop, MBA Students, MACFAST – “Research Methodology and Training in SPSS”, 29-30 March 2023.
FDP for Faculty & Research Scholars, “Data Analysis using SPSS” – 14 October 2022.
Workshop, MBA Students, Mohandas College of Engineering – “Research Analysis using SPSS”, 01-02 July 2022.
E-Workshop, “Impact Beyond Successful Publications; Methodology and Ethical Process”, Graww Research – 15-16 October 2021.
Workshop, “The Power of Storytelling in Marketing”, Skill Development Programme, Christ University, Bangalore – 3 March 2021.
Session on Professional Ethics, Five-Day FDP, Department of Civil Engineering, Providence Engineering College, Chengannur – 10 August 2020.

Projects

Not Available

Conferences Attended

“Salesperson’s Behaviour and Its Relationship with Customer Trust and Customer Value with Reference to Pharmaceutical Selling” — 3rd International Conference on Advances in Business and Law, University of Dubai, 23–24 November 2019.
“Adopting Theory of Karma in Developing Ethical Sales Behaviour among Medical Sales Representatives in Pharmaceutical Industry” — Conference “Multifaceted Approach towards New India”, SCSVMV University, 2019, ISBN: 978-93-87088-00-9.
“Selling Orientation - Customer Orientation Behavior of the Medical Salesperson and Its Relationship with Customer Trust in Pharmaceutical Industry” — International Conference, IASTEM, Dubai, ISBN: 978-93-89090-00-0.
“Adopting Gita Principles for Creating Ethical Selling Behavior among Salespersons” — International Conference on “Realm of Management in Bhagavad Gita”, Nehru School of Management.
“Success in Customer-Salesperson Interactions: Developing a Conceptual Framework of a Salesperson’s Interaction Competence” — International Conference “Markconf 16”, IIM Kozhikode, 30 September 2016.
“Green Marketing: Challenges and Strategies for Indian Companies in 21st Century” — One-Day National Conference, Institute of Management Development and Research (IMDR), KITS, 23 April 2016.
“Success in Customer-Salesperson Interactions: Developing a Conceptual Framework of a Salesperson’s Interaction Competence” — Two-Day International Conference, Pondicherry University, 11–12 March 2016.
“Tools for Building Customer Trust” — Four-Day National Conference, Business Management and Legal Studies, University of Kerala, Thiruvananthapuram, 15–18 December 2015.
“Business Ethics: The Next Leading Edge for Globalizing Indian Companies” — International Conference, DePaul Institute of Management, Angamaly & School of Public Service, Depaul University, Chicago, 13–14 December 2013.
“Blue Ocean Strategy” — MEC Talks, MSNIMT, 4 April 2012.
“Role of Corporate Social Responsibility to Attain Eco-Social Justice in Indian Industries” — International Conference, DePaul Institute of Management, Angamaly & James Cook University, Australia, 8–11 November 2011.

Programs Attended

FDP on “Innovative Methods in Teaching”, organized by DC School of Management – 30 November 2013.
FDP on “Management Education in India – Inculcating a Global Mindset”, organized by Mangalam Management Studies, Kottayam – 2-3 May 2013.
Annual Training Conclave on “Transformational Leadership”, organized by Indian Society for Training & Development (ISTD), Kochi Chapter – 2012.
FDP on “Research Methods, Data Analysis using SPSS”, organized by Musaliar Institute of Management – 2012.

Publications & Patents

Journal Publications

CG, Manoj Krishnan, & G, Arun (2024). A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2024.2443050.
Renu Sharma, Rejeesh Girija Remesan, Archana Raja, Ankush Sharma, Arun Gopi & Bipin Chandra Pant (2022). An empirical study on customer satisfaction towards service quality of star hotels. World Journal of Management and Economics, 15(4), 53–61.
Arun, G., & Manoj Krishnan, C.G. (2021). When Leadership Fails: Individual, Group and Organizational Lessons from the Worst Workplace Experiences. Chapter 8: Autocratic Leadership among Managers and Its Impact on Salespersons Behavior in India’s Pharmaceutical Industry. Emerald Publishing Limited, pp. 71–80.
CG, Manoj Krishnan, & Arun G. (2020). Salesperson’s Behaviour and its relationship with Customer Trust and Customer Value with reference to Pharmaceutical Selling. International Journal of Research in Pharmaceutical Sciences, 11(2), 2167–2176.
Arun, G., & Manoj Krishnan, C.G. (2018). SOCO and its relationship with Trust with the Salesperson with reference to Allopathic customers in Diabetic specialty. Journal of Management (JOM), 5(4), 381–386.
Arun, G., & Manoj Krishnan, C.G. (2017). Ethical sales behavior and its impact on customer trust with a special reference to allopathic pharmaceutical industry: An empirical study. International Journal of Current Advanced Research, 6(6), 4387–4390. http://dx.doi.org/10.24327/ijcar.2017.

Patents

Not Available

Book Publications

Sl No.	Book Title	Publisher	Year	ISBN
1	Autocratic Leadership among Managers and Its Impact on Salespersons Behavior in India’s Pharmaceutical Industry	Emerald Publishing Limited	2021	ISBN print: 978-1-80043-767-8
2	Trust and Values in Pharma Industry: A study with respect to allopathic customers in the diabetic specialty (Text Book)	Vijay Nicole Imprints, Chennai, India	2021	978-81-8209-591-5
3	Fundamentals of Marketing Management (Text and Cases)	Archers & Elevators Bangalore	2017	978-93-85567-88-9
4	Fundamentals of Marketing (Text Book)	Haritha Publications	2015	978-93-83241-71-2